The cloth
behind the art.
Anyone can print a graphic on a blank. We build up: ring-spun and garment-dyed for every day, heavyweight cotton and recycled fleece for the limited runs, certified organic for the grails. Here’s exactly what you’re paying for.
Three tiers. One standard.
The same original YAO print sits on every tier. You move up the ladder for heavier fabric, certified fibers and fewer ever made, never for a better image. That’s the whole price.
WOW
The everyday loud.
- ·Ring-spun cotton, garment-dyed
- ·Broken-in hand from day one
- ·Boxy fit, dropped shoulders
Open stock, built for daily rotation.
Shop WOW →L I M I T E D
The upgrade you feel.
- ·8.2 oz carded-cotton tees
- ·9.4 oz recycled-blend fleece hoodies
- ·Lined hood, ribbed cuffs, pre-shrunk
Short runs. Gone when they’re gone.
Shop L I M I T E D →F U F U
Top of the line by design.
- ·Certified organic cotton + recycled poly
- ·GOTS · OCS · GRS · OEKO-TEX · PETA-vegan
- ·Soft suede-hand finish, ribbed trims
Numbered, hard-capped, never re-run.
Shop F U F U →Same art on every tier. You pay for heavier cloth and fewer made, never a better print.
Where the price goes
The art row is identical on purpose. You’re never paying more for a better image, only for heavier cloth, certified fibers and fewer ever made.
Straight answers
Why does a WOW piece cost more than fast fashion?
Because it isn’t fast fashion. Every piece carries an original YAO painting, printed edge to edge on ring-spun cotton, made to order so nothing is mass-produced or wasted. Free worldwide shipping, no fees at checkout.
Why is FUFU more than LIMITED, and LIMITED more than WOW?
The art is identical, the cloth and the count are not. LIMITED steps up to heavier 8.2 oz cotton and dense recycled-blend fleece in short runs. FUFU steps up again to certified organic fibers, a suede-hand finish, and a numbered, hard-capped run that never comes back. You pay for grams of fabric, certifications and rarity, never a better design.
What does “made to order” get me?
Each piece is printed for you when you order, which keeps runs limited, quality high and waste near zero. A few days of production, then it ships free, worldwide.
Feel the difference.
Original art, premium cloth, made to order. Free worldwide shipping.